My Circle International offers a platform that functions as an online business directory where local businesses can have their company information, exclusive specials, discounts, offers and promotions listed and only available to consummers who connected with them through My Circle International.
We approach our business directory differently, where each listed member can benefit from our co-operative marketing campaigns and customer acquisition effort. As a bonus, this low-ticket listing investment allows us to create a group marketing fund that gives access to digital marketing service and a team of international marketing experts that would otherwise be beyond the reach of smaller businesses.
Programmatic advertising uses AI to automate ad buying so marketers can target more specific audiences. Real-time bidding is a type of programmatic ad buying that is more efficient and fast, which means higher conversions and lower customer acquisition cost.
♦ Increase ad efficiencies ♦ Reduced overall advertising costs
♦ Ability to optimize and target the right audience in real time ♦ Higher ROI (Return on Investment)
♦ Leverage unique data sets, both first and third-party ♦ Breakdown pre-packaged group segment to individuals
♦ Building effective cross-device campaigns
Programmatic marketing gives marketers the opportunity to personalize at scale and to reach different customers with different creative messaging across media channels and partners.
Because advertisers buy impressions individually (not grouped by the thousands or millions), each ad marketplace allows an advertiser to serve one specific ad to one single consumer in one single context.
Programmatic technology, therefore, offers the promise of "life-pattern marketing", enabling marketers to reach consumers at key moments in their days with powerful messaging. Along with a response signal, this technology can identify what resonates with individuals at the moment-to-moment level to optimize the timing, relevance and effectiveness of the ads they see.
**My Circle International is proud to offer our clients the support and expertise from
Hagadone Media Group!